State has released another chapter in their new Click. Done campaign out of Colenso BBDO, in partnership with Wade Shotter at Finch.
“Spend time on life is a suite of commercials that hero the simple premise that insurance shouldn’t be complicated, and with State, it isn’t,” said Colenso managing director Scott Coldham.
“An instantly recognisable executional style embraces this, and has seen five pieces of work come out in quick succession – all heroing the simplicity of dealing with the heritage insurer.
“It’s ownable, playful and a strong platform from which to inovate their service proposition – there are a number of initiatives coming that are really exciting.”
Merran Anderson, GM marketing & communications at IAG, said: “Increasingly our customers are comfortable doing business with us in the online space, and we’re enabling this for them – and seeing great results.”
Agency: Colenso BBDO
Production Company: Finch
Partners: Spark PHD, Franklin Road, Beryl
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