Clock ticking for Pride In Print entries

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Potential entrants to the 2016 Pride In Print Awards need to act quickly to make the extended cut-off of Monday 29 February (the regular entries deadline closed on January 31).

Entrants are being incentivised to partake in this year’s event, with the revised structure more closely aligned to the print-buying community than ever before, with a focus on end products and what they mean to the final customer.

The awards are gearing for a strong Empowered by Print campaign in 2016, with strategic tweaks made to the eight categories, reflecting the trends in the constantly-evolving print and packaging marketplace.

Where appropriate, the categories have been updated to reflect areas where there has been strong growth, such as in packaging, labelling, signage and billboards.

Security trends such as product tracking and traceability are embraced, and across all categories there are improvements in definitions to enable entrants to get a better idea of where their product will best be promoted to the print buyer.

Awards manager Sue Archibald says these changes reflect the fact that Pride In Print flies the flag for the print industry, instilling a more external focus and making the Awards more meaningful outside of the industry.

“Aligning the awards with the newest trends will provide better opportunities for businesses to promote their success with their end customers,” she said. “It is consistent with the constant advances which Pride In Print has always made to keep in line with industry trends.”

Judging will be taking place between March 15-17 in Auckland and awards night will be Friday 13 May at Sky City.

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