Cobb & Co, for decades one of New Zealand’s favourite brands, is planning a comeback and has appointed King St as its full service agency partner after a three-way pitch in May.
“We all have great stories to tell about our Cobb and Co. experiences, says King St’s Chris Williams. “So it goes without saying that we are absolutely over the moon about this opportunity.”
The account includes creative, media and digital services.
“It’s an important time for the business,” says Cobb & Co chief operating officer Nathan Bonney. “We know we have a great history and with eight stores in operation, and our plans are to expand over the coming years.
“Now we need to create new stories, so this appointment is all about who we saw as the best partner to help us grow. King St impressed us with their grasp of the issues and our brand and the holistic nature of their service offering.”
Chris Williams: “It would be fair to say we downed our tools and celebrated immediately when we received this news,” says Williams. “Further proof of what’s on offer south of the Bombays!”
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