Crave & 42Below salute World Cocktail & Brand Managers Day

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AUCKLAND, Monday: Experiential indie shop Crave Global’s exclusive members bar Thursday, in collaboration with 42Below, is hosting a joint celebration on Thursday week (13 May) “to honour World Cocktail and Brand Manager Day.”

Crave MD Daniel Hopkirk (an ex-brand manager himself) said: “The two days are a fitting pair and to mark the occasion, Thursday is celebrating the craft of the cocktail and the people that love drinking them.

“It will be a night where brand managers can park their brief-writing skills and turn their hand to cocktail tasting for the evening.  

“All attendees will receive a complimentary 42Below cocktail on arrival, along with surprise-and-delight entertainment, making it a Thursday night to remember for Auckland’s brand manager community.

“Working with the good people at 42Below, we wanted to create an opportunity for brand managers to let their hair down and enjoy themselves, something I enjoyed doing in my brand manager days.

“At Crave Global, we work with a lot of brand managers, so we understand what makes them tick!

“All arrivals receive a comp 42Below cocktail, along with surprise-and-delight entertainment, making it a Thursday night to remember for Auckland’s brand manager community.”

“We set up Thursday as a way for industry professionals to meet in a creative space without the usual trappings of a bar. It’s a playful haven for inventive individuals to enjoy, and the events on May 13 will bring this concept to life.

“Brand Managers Day honours the introduction of the brand manager role on 13 May 1931. It was initiated by Neil McElroy, a Harvard graduate who started at P&G in 1925.

“McElroy became frustrated with having to compete with P&Gs other brands and created a now-famous memo, which laid out the principles of modern brand management, which still exists to this day.”

Spaces for this one-off event are limited. To secure a spot, email, along with the number of people you would like to bring along.

Thursday is at 224 Symonds Street, Newton.

About Crave Global
Crave Global is an experiential advertising agency that was formed in 2016 by Daniel Hopkirk and Hadleigh Averill. The business has a strong focus on integrated creative ideas that build fame for the brands they work with. Since inception, the business has picked up a range of different clients from liquor giants Lion, Shaky Isles, to rideshare service Ola and industrial company Ports of Auckland. Crave Global’s offering provides a range of services to clients with creativity at the heart of everything they do.

About Thursday
Thursday is an invite-only contemporary members bar created by Crave Global. The venue promises Auckland’s most playful Thursday night, where anything can happen. Having hosted some of Auckland’s most very extravagant parties and guests in the first six months since launch, the nights never fail to entertain you in this underground members bar. With a no-phones policy, what happens in the bar stays in the bar. The venue is plush and private and tucked away beneath Symonds Street. The space has been completely revamped into a modern underground New York-style members bar, boasting everything from mood lighting to brushed fixtures and personalised service.

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