Take a quick look at the above ad, created last year by students at Auckland’s MDS AdSchool. Then take a look here at the Prostate Cancer Foundation TVC currently getting good exposure on TV.
The TVC is a rather brilliant piece of work (and Mark Hadlow nails it totally) created by St Heliers ad agency MWC Media. But, do you – like us – think the two campaigns could be related?
AdSchool CD Kate Humphries is scratching her head: “Sometimes I just get so mad I have to politely infer something,” she says.
“The student campaign was featured in our Best of 2014 work on both the M+AD and Stoppress sites – and then widely viewed when the book went around the agencies.
“The glove, the line, the language, the man-up strategy, the typeface …
“Maybe it is just coincidence?”
- Prostate Cancer Foundation New Zealand: blueseptember.org.nz
- MWC Media: listings.fta-companies.co.nz/l/120144048/MWC-Media-Ltd-in-Auckland
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