Coke launches global campaign

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Coca-Cola has unveiled its new One Brand global marketing strategy that brings all Coca-Cola trademark brands – Coca-Cola, Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life – under one roof.

The One Brand marketing strategy includes a new global campaign under the new tagline Taste the Feeling, which replaces the Open Happiness tagline that launched in 2009.

Coca-Cola gathered creative minds from 10 different international agencies to begin the development process. The 10 TVCs they created for the campaign were produced by Mercado-McCann Buenos Aires, Sra Rushmore Madrid, Santo Buenos Aires, and Oglivy & Mather New York.

As you might expect, all the TVC’s are of the highest quality.

The spots give the viewer momentary, but intimate glimpses into everyday stories, feelings and experiences that people share while enjoying an ice-cold Coca-Cola. At the close of each commercial, the family of Coca-Cola trademark products unite as one under the famous red Coca-Cola disc.

New Zealand agencies working on the campaign include Ogilvy, Ikon, Satellite, Copper and Adhesive PR.

The lead TVC is Anthem (that’s it, above). The 10 TVCs also includes …

Under Pressure (at the top)

Break Up

Brotherly Love


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