Schweppes’ recently reformulated Classic Ginger Beer has been awarded the Supreme award at the annual non-alcoholic NZ beverage awards, along with the Best New to Market and Best Carbonated Beverage awards. “Needless to say,” says Gina Beck, brand activations manager adult & flavours at Coca-Cola NZ, “Coke are very proud of this achievement.
“We’re proud to earn recognition for creating a beverage that acts as a non-alcoholic option for those who want a bit of tasteful indulgence in their night out,” Beck said.
“We spent a lot of time crafting a brewed ginger beer that Kiwis would love, so to win this award is a fantastic acknowledgement of a great tasting beverage that is enjoyed by many,” she said.
The drink, which contains brewed ginger for a stronger ginger sensation, was launched earlier this year, along with a line of Schweppes traditional beverages designed to appeal to adults looking for quality ingredients and authentic flavours.
The launch continues to be supported by Adshels, digital billboards and magazine advertising. Available in individual 330ml glass bottles and convenient four packs, the range can be found throughout supermarkets, cafes, petrol stations, convenience stores, licensed and food service outlets across New Zealand.
Another trophy winner in the Coke New Zealand portfolio was Baker and Halls Lemon & Barley which won the Best Low Calorie Beverage. The judges commended it for an “elegant bottle matching the quality of flavour, a traditional class”.
The New Zealand Juice and Beverage Awards are held annually to promote innovation and celebrate excellence in the non-alcoholic beverage industry.
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