Colenso amps up strategic firepower

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Colenso BBDO and Proximity have further boosted their planning capabilities with the arrival of David McCallen who started this week as Planning Director (Engagement).

Working across a range of clients, his appointment follows the appointment of ex Sid Lee UK Planning Director Paul O Neill in July.

McCallen is a highly integrated non-traditional planner with over 15 years of international client and agency-side experience. In the UK he worked on Unilever, American Express, Guinness, EA Games and the BBC.

In NZ, he was part of the leadership team that helped to set up DDB’s Dynamo Media & Communications for Telecom (Spark) and as well as having a broader DDB Group role working on Lotto.

“Our business is evolving with our clients’ needs, and as a result we need more senior, integrated strategic thinkers, and David is just that,” said Andy McLeish, Head of Planning. “We’re looking forward to his expertise and intelligence benefiting all our clients across Colenso and Proximity.”

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