Colenso BBDO/Proximity has picked up three Golds and a Silver at the ECHO Awards at the global direct marketing show held in San Diego. Burger King picked up two Gold for Motel BK and the Anti Pre Roll campaign in the Retail/Direct Sales category, as did Samsung’s Smart Phone Line in the Consumer Products category. Frucor won Silver for V Robbers in Product Manufacturing & Distribution.
This haul means Colenso BBDO/Proximity was second only to Ogilvy New York at the show in terms of overall performance, and comes on the back of winning Diamond ECHO awards in 2012 for Pedigree Doggelganger and in 2013 for Tip Top Feel Tip Top.
“Without great clients and great briefs you can’t do great work, so we’re thrilled that Burger King and Samsung have been rewarded with three Golds and that BK were the only client to win two Golds at the show this year,” said Colenso BBDO/Proximity ceo Nick Garrett. “Along with all of our clients they continue to push us and we are lucky to work with such great partners.”
Colenso BBDO/Proximity ECD Wayne Pick said: “It’s been another great year at the ECHO Awards, not only for Colenso BBDO/Proximity, but for New Zealand agencies. With Republik winning the Diamond ECHO this year Kiwi agencies have picked up the ‘best in show’ for three years straight, which is outstanding and shows just how high the standards of work are locally.”
- More at www.dma-echo.org
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