AUCKLAND, Today: Colenso BBDO and Finch have crafted a new campaign for AMI, celebrating the kindness Kiwis have shown during Covid-19 – in their local communities, to the neighbours next door, on the roads and to small business owners.
The film talks to NZ’s renewed emphasis on kindness.
Colenso ECD Maria Devereux said: “This renewed emphasis on kindness is a part of Kiwi culture AMI wants New Zealanders to continue.
“I think we’ve all become more aware of those around us recently – neighbours, family and strangers. Keeping this culture of looking out for each other going will make New Zealand safer for everyone.”
“This evolution of the brand sees AMI return to its more authentic self.”
Created via a nationwide call out to DOPs and photographers, the film was directed by Zia Mandviwalla from Finch and features moments from inside real people’s bubbles all over the country.
“This evolution of the brand sees AMI return to its more authentic self, where we celebrate what makes New Zealand unique and what makes this country a place we’re all proud to call home,” said AMI marketing manager Jessica Bunker.
Devereux added: “I think we’ve all become more aware of those around us recently – neighbours, family and strangers.
“Keeping this culture of looking out for each other going will make New Zealand safer for everyone.”
The tvc launched on Wednesday 13 May and is supported by OOH, Radio and Digital.
Client: AMI Insurance
Marketing Manager: Jessica Bunker
Senior Segment Marketer: Melanie O’Leary
Marketing Coordinator: Meika Etherdige
Executive Manager Marketing: Renee Milkop-Kerr
Agency: Colenso BBDO
Comms Director: Joe Carter
Production Company: FINCH
Director: Zia Mandivalla
MD / Executive Producer: Corey Esse
Executive Producer: Jimena Murray
Editor: Luke Haigh
Colourist: Pete Ritchie
Online Editor: Stu Bedford
Music Composition: Squeak E Clean Studios
Sound: Franklin Rd
Head of Sound Design: Shane Taipari
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