Colenso gets emotional with Spark’s Little Can Be Huge follow-up

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In the run up to Fathers Day on Sunday, Colenso BBDO and Finch have crafted a follow-up to the launch of Spark’s Little Can Be Huge earlier in August, the first of many stories extending moments from their launch ad.

Dubbed Celebrate Family, the film is an emotional take on Spark’s Little Can Be Huge platform. Colenso CCO Levi Slavin, says it’s a story about how a little thought, a little online research, and a little effort can make all the difference in the world.

The film tells the story of a single mum and her 10-year-old boy in the weeks leading up to Fathers Day. Mum does her best not to show it, but we can tell that this is a particularly difficult time of year.

Spark head of brand Sarah Williams said: “We love this story. Little Can Be Huge is a powerful, and universal truth, and we couldn’t wait to start to use it to tell some genuine, emotional, Kiwi stories.”

Celebrate Family features Atticus Iti and Reina Webster-Iti, the mum and son from the Little Can Be Huge spot. The pair are a real mother and son (“although off-screen, Atticus’ dad is most definitely part of the family, too, Williams says).

The story plays out against Imagining My Man – a song from rising Kiwi star Aldous Harding, and will run on TV, cinema and online for two weeks around Fathers Day.


Client: Spark
General Manager Customer & Marketing: Clive Ormerod
Head of Brand, Communications & Experience: Sarah Williams
Brand & Communications Manager: Hannah Watson
Agency: Colenso BBDO
Media: PHD
Production company: Finch
Sound: Franklin Road

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