The latest (2015) Gunn Report shines a light on NZ’s and Colenso BBDO’s places on the global creative excellence ladder.
NZ comes in as the 16th ranked country in the world (#10 last year) and Colenso BBDO – the only NZ agency to make the list – at 34th. USA, UK and Australia took the top three country spots.
The report will summarise the overall performance of the advertising industry in the year January to December 2015 based on the results of 45 global, regional and national creative award contests.
Clemenger BBDO Wellington also made the list – in the Most Awarded Commercials section, where the agency is ranked #35 for NZTA Mistakes.
In the Print/OOH category Colenso ranked #35 for NZ Breast Cancer Foundation for A Cream That Gives You Wrinkles, and #19 in the Digital category for Volkswagen Reduce Speed Dial.
Finch Auckland Sydney, Auckland and Melbourne was ranked the 22nd most awarded production company in the world.
BBDO Worldwide was named the most creative agency network in the world (no other agency network has ever won more than twice).
“The great thing about the advertising industry is how quickly it evolves,” said report founder Donald Gunn. “With so many great ideas coming from all over the world, it’s sometimes hard to keep track of all the inspirational break-through work and who’s behind it.
“We’ve analysed the results of the most important awards to bring valuable insight, data and clarity of the best creative ideas of 2015. Ideas and trends that will no doubt impact on this coming year and beyond.”
Jeremy Craigen, the Gunn Report 2015 guest editor and global chief creative officer of Innocean Worldwide, said: “I’ve always been a huge fan of the Gunn Report. It gives you a far broader picture of the industry that no one award show alone can do. And judging by the work I’ve seen, I’d say 2015 was a pretty good vintage.”
The ranking tables, accompanying ads and commentaries as well as country comparisons (population and ad market size/ranking) are now available to view online at www.gunnreport.com. The 100 top commercials appearing on the Showreel of The Year will follow shortly.
The Gunn Report for Media 2015 will be released shortly and The Gunn Report Book and Showreel of the Year 2015 DVD will be available in mid-March.
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