Colenso BBDO’s latest work for Anchor has stood out at the New York-based Radio Mercury Awards and is the only work from Australia and New Zealand to reach the finalist stage of the international radio & audio showcase.
The spots feature poems performed by world champion slam poet Harry Baker about the goodness that milk provides. The words are supported by evocative and abstract sound design.
“It’s fantastic to see this work being recognised,” said Colenso CD Dave Brady. “Collaborating with Harry on the whole Milk Slams campaign was a real privilege. To be able to make this kind of work for milk is a real testament to the progressive nature of our clients. Fingers crossed for June 1st.”
The other finalists in the International category include work from Droga5 (New York), FCB South Africa, Newcap Radio (Canada) and Ogilvy & Mather Hong Kong.
Colenso last received a Mercury Award in 2015 for Pedigree’s K9FM campaign, where a radio station especially for dogs was created and broadcast across and traditional FM frequency and bespoke iHeart Radio channel.
About Radio Mercury
The Radio Mercury Awards are the only competition exclusively devoted to radio. They were established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the US and beyond. Approximately 17,500 commercials have competed for over $3.1 million in prizes. The Radio Creative Fund (RCF), a non-profit corporation funded by the radio industry, governs the Radio Mercury Awards. The Radio Advertising Bureau produces the Radio Mercury Awards.
- A full list of categories and finalists should be posted here shortly: radiomercuryawards.com
Hear the three Mercury ads here:
- Inside-out: www.bestadsontv.com/ad/86874/Anchor-Milk-Inside-out
- Real: www.bestadsontv.com/ad/86875/Anchor-Milk-Real
- Blank Canvas: www.bestadsontv.com/ad/86876/Anchor-Milk-Blank-Canvas
CREDITS
Client: Fonterra
GM Anchor: Otavio Faccina
Marketing Manager: Kevin Taffs
Director of Marketing: Clare Morgan
CMO: Andy Dasgupta
Agency: Colenso BBDO
Words By: Harry Barker
Sound: Peter Hobbs, Harmonic Studio
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