AUCKLAND, Tuesday: Colenso BBDO has created a new campaign for Bank of New Zealand, with a refreshed brand promise, telling the nation “if you can imagine a better future, Let’s Find a Way”.
BNZ ceo Dan Huggins said: “BNZ has always been here to help New Zealanders find a way. It’s at the heart of everything we do. It’s our expertise and connections. It’s our willingness to help and our ambition for a better future for our customers and for New Zealand.”
“BNZ’s refreshed brand reflects BNZ’s place in New Zealand’s history and its focus on supporting customers and never standing still.
“In the coming months BNZ will also launch a foundation to support initiatives that help New Zealand communities thrive.
“BNZ’s refreshed identity reflects our commitment to serve customers brilliantly and help New Zealand prosper.”
BNZ Marketing & design GM Amy Phillips said: “This is the first time in more than 10 years that BNZ has refreshed its brand promise and identity. The key to the new brand – the Southern Cross or Mahutonga – is something that’s been in the logo for nearly 70 years.
“I love that a child’s fun is at the heart of the idea – the simple stuff of kids being kids and roaming about and exploring the world.”
“We have been working closely with leading Māori astronomer Dr Rangiānehu Mātāmua to help us unleash the potential of the Southern Cross/Mahutonga.
“Mahutonga is iconic. It was a key navigational waypoint for Polynesian migration more than a thousand years ago and is quintessentially New Zealand.
“Similarly, for more than 160 years we have been a trusted financial institution, an anchor New Zealanders can rely on to help navigate toward their goals.
“The refreshed brand is now live in market, and BNZ is taking a non-traditional approach to the launch.
Colenso BBDO chief innovation officer/ECD Maria Devereux said: “Let’s find a way is a mindset that’s long sat at the core of the bank and the people who work there.
“It’s a proud moment for all of us at Colenso to help Bank of New Zealand claim this positioning. We’re excited to see the energy and innovation that comes from it.”
Colenso worked with FINCH and Assembly to produce the TV campaign.
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