Pedigree’s humorous Child Replacement Programme campaign in New Zealand, created by Colenso BBDO Auckland, has been named the third most creative campaign in the world., by the global Gunn Report. The campaign encourages parents to adopt a dog once their children have left home.
Gunn also ranked Colenso BBDO as the No 10 creative agency in the world.
The Gunn Report is a global ranking of the top 100 creatively awarded advertising ideas of 2017 and the companies behind them.
The rankings, which include the top creative agencies, agency networks, holding companies, brands, advertisers and countries, are compiled by analysing the results of more than 40 of the world’s most important international, regional and national creative awards shows.
No 1 creative campaign in the world is Meet Graham, created by Clemenger BBDO Melbourne for Australia’s Transport Accident Commission, depicting what a human would have to look like to withstand a low-speed crash.
The USA retains its place as the most creatively awarded country in the world by far. United Kingdom and Australia follow.
- The full Gunn 100 rankings are available (by subscription) at www.warc.com/gunnreport
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