AUCKLAND, Thursday: Two New Zealand creative agencies have been ranked among the world’s best by the Cannes Lions, cementing their position as global heavyweights, according to a Daniel Dunkley report in BusinessDesk.
Colenso BBDO and Special Group have been hailed for their work over the past year. Special’s Last Performance shone again.
The Cannes Lions Creativity Report 2023 has listed Colenso, part of Clemenger Group, as the second-best agency in the world behind London’s Adam&EveDDB in the Classic category.
Special was ranked as the fourth-best independent agency in the world and top in the strategy category for independent firms, which assessed agencies on their business insights.
“It shows you what you can do from far away New Zealand, and that great ideas are still great ideas, no matter where they come from.”
“It’s been a dream couple of years really, and the whole team are pretty proud to be considered amongst such incredible global agencies as W&K and Uncommon,” says Special founder Tony Bradbourne.
“It just shows you what you can do from far away New Zealand, and that great ideas are still great ideas, no matter where they come from.”
Special was also named Independent Agency of the Year.
Special chief strategy officer Rory Gallery said: “It’s incredible to be acknowledged for our strategic thinking by our peers who are amongst the very best clients and strategists on the planet.”
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