Colenso tackles Samsung disaster head-on (updated)

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Colenso BBDO is taking the offensive with its new campaign for Samsung NZ, as the telco giant grapples with the global fallout from its Note7 battery explosions.

The agency and Aussie/Kiwi film co Goodoil have engaged NZ Olympics Silver medallist Sarah Walker to talk about the obstacles she’s had to overcome in her career. The ad doesn’t address the Note7 issue directly, but the connection is obvious.

“Failing is awesome,” Walker says in the voiceover. “If you don’t fail, you’re not really pushing the boundaries to see what’s possible.”


Agency: Colenso BBDO
ECD: Steve Cochran
CD: Aaron Turk
Film Company: Goodoil Films
Director: Joel Kefali

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