Mars NZ and Colenso BBDO are aiming to turn Dog World is turned into a culinary adventure in the new My Dog campaign.
“A dog’s nose is 50 times more powerful than ours,” the agency informs us via a press release. “Every whiff ignites their senses in ways we can’t imagine. Every breath brings with it flavour notes we’ve never experienced. If you think about it, their palates are just as refined as ours.
“Those cute, wet noses transform a regular walk round the block into a smellscape so rich, it perfectly whets the palate for main – new My Dog Home Recipe – the perfect way to share a meal with your canine connoisseur.”
The integrated campaign elevates the dog world by portraying it through a culinary lens. Each element establishes an everyday moment between a dog and their human, as the perfect smell appetisers for new My Dog Home Recipe.
“The campaign launches with six films, three print ads, supporting social content and a sniffable menu.”
“Any opportunity to enrich humans’ understanding of their dogs is one worth taking.” Says Colenso ECD Dan Wright. “Understanding brings us closer together.
“It turns out, our dogs have been the real gastronomes all along. And since every second show on human telly is about food right now, it seems about time we acknowledged our furry foodies, and gave them a dinner to match their palate.”
The campaign launches with six films, three print ads, supporting social content and a sniffable menu. Yes, a scratch and sniff dogustation menu for your furry friend.
View the others below:
Agency: Colenso BBDO
Client: Mars NZ
Marketing Manager: Cormac van den Hoofdaker,
Brand Manager: Giovana Peroni
Production Company: Flare, Colenso BBDO
Director: Chris Sisarich
Sound Design: Franklin Rd
Media Agency: Wavemaker
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