Arrivals & Departures: Colenso welcomes Singapore navigator

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Edwin Rozells has been named head of transformation at Colenso BBDO, to help clients navigate and grow their business in a digital world. 

In a move the agency says reflects its continued focus on commercial creativity, Rozells joins from Accenture Singapore where he led the consulting firm’s digital strategy & marketing practice across Asean since 2014. Previously, he spent five years at OgilvyOne Singapore as digital strategy lead.

He will work with the 180-strong team at 100 College Hill, developing new capabilities in customer experience, data and technology that will help Colenso to collaborate with its clients to uncover customer challenges and opportunities, capitalize on the masses of data available and deliver the best customer experiences in the world.

Colenso MD Scott Coldham said: “Edwin has vast experience across sectors, helping organisations transform to keep ahead of the consumer and win in the digital age. His arrival couldn’t come at a more opportune time for us and our clients. We’re rapt to have him on board.”

Edwin Rozells said: “I’m excited to be part of the next chapter of one of the world’s most creative companies. 

“Our new capabilities will support clients to meet the needs of their consumers in the moment. This deep level of personalisation requires the highest quality of insights and imagination to succeed and we have the best in the business here at Colenso.”

This new role was specifically created in line with the recent redesign of the agency’s model, focusing on creative collaboration, clients’ customers and new ways of working. 

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