Global effectiveness spotlight on Ponsonby shop

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Colenso BBDO has risen to 5th Most Effective Agency in the World in the Effie Effectiveness Index rankings. Colenso was only Australasian agency in the top 10 and was 3rd in the Asia-Pacific region.

The rankings are compiled from over 40 worldwide Effie competitions and 3600 Effie award winners and finalists, each of which has been subjected to “rigorous evaluation” by industry experts and that are deemed to have achieved compelling results.

Over the last three years Colenso have achieved a steady climb; being ranked 7th in 2015, and 6th in 2016.

Colenso MD Scott Coldham said: “The Effies are the most important barometer of agency-client partnerships. Our work has to work. It’s awesome to be acknowledged in the top five agencies globally and reassuring that our trajectory is heading in the right direction!

“We’re chuffed, but most importantly our clients are chuffed – and happy clients do better work. Long may this trend continue.”

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