Colenso BBDO took out the 2016 New Zealand Agency of the Year prize at the Campaign Asia Pacific Australia/NZ Awards show held in Singapore overnight. DDB won the Silver, and FCB the Bronze. The NZ Media Agency of the Year is OMD, and DDB was named the NZ Digital Agency of the Year.
Also in the spotlight for New Zealand in Singapore were OMD, Vizeum, PHD and Special Group.
“In this day and age to be recognised as the best digital agency in the country, for the second year in a row, is brilliant,” said DDB ceo Justin Mowday.
“We’ve been investing in digital talent for some time, with a team of over 50 across the building, who deliver world-class digital strategy and implementation for our clients.
“To win this accolade, on top of being credited last week for the best Facebook campaign in the world.”
OMD New Zealand has reaffirmed its leadership position in the New Zealand market by winning Campaign Asia’s NZ Media Agency of the Year for the fourth consecutive year. The award is measured on achievement against a number of key business criteria, including client retention, talent, work quality, innovation, and business performance.
OMD ceo Kath Watson said: “The win is testament to the hard work and commitment of a large number of incredibly talented people, who fearlessly pursue excellence on behalf of our clients. Their passion and curiosity compels us to be better each day, and with many innovations and initiatives currently in the pipeline, plus a host of new talent coming on board, 2017 promises to be hugely exciting for us and our clients.”
The winning Australian agencies were The Monkeys, Atomic 212 (Media & Digital).
NZ, however, made only a minor impact on the joint Australasian categories, where only Eleven Auckland won Gold – along with Eleven Sydney – in the PR Agency of the Year division.
New Zealand Creative Agency of the Year
Gold: Colenso BBDO
New Zealand Media Agency of the Year
New Zealand Digital Agency of the Year
Silver: Colenso BBDO / Proximity
Bronze: Special Group
Australia Creative Agency of the Year
Gold: The Monkeys Silver: M&C Saatchi Bronze: The Works Sydney
Australia Media Agency of the Year
Gold: Atomic 212 Group Silver: OMD Bronze: Carat
Australia Digital Agency of the Year
Gold: Atomic 212 Group Silver: WiTH Collective Bronze: Isobar
Australia/New Zealand Independent Agency of the Year: Gold: Atomic 212 Group Australia Silver: The Monkeys Bronze: AFFINITY Bronze: The Works Sydney
Australia/New Zealand PR Agency of the Year
Gold: Atomic 212 Group Australia Silver: One Green Bean Bronze: Eleven Australia/New Zealand
Australia/New Zealand Account Person of the Year
Winner: Simon Lamplough | Clemenger BBDO Melbourne Runner-up: Claire Fenner | Atomic 212 Group Australia
Australia/New Zealand Agency Head of the Year
Winner: Jason Dooris | Atomic 212 Group Australia Runner-up: Peter Horgan | OMD Australia
Australia/New Zealand Creative of the Year
Winner: Ant Keogh | Clemenger BBDO Melbourne Runner-up: Andy DiLallo | M&C Saatchi
Australia/New Zealand New Business Development Team of the Year
Winner: Atomic 212 Business Team | Atomic 212 Group Australia
Australia/New Zealand Planner of the Year
Winner: Matt Pearce | Clemenger BBDO Melbourne Runner-up: Justin Graham | M&C Saatchi Group
Australia/New Zealand Talent Management Person/Team of the Year: Winner: People Team | OMD Australia Runner-up: M&C Saatchi Talent Team | M&C Saatchi
Australia/New Zealand Young Achiever of the Year: Winner: Ankita Agarwal | IPG Mediabrands Australia Runner-up: Tom Sheppard | Atomic 212 Group Australia
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