Colenso BBDO have been appointed as the lead creative agency for Spark’s budget mobile and broadband provider Skinny.
The appointment comes following a competitive pitch as Spark look to unify their approach, consolidating the business into Colenso BBDO. The incumbent was Many Minds – but the agency did not identify the other pitchers.
The agency will be the above the line lead across brand, product, activation and social. This move now sees the Clemenger Group of agencies Colenso BBDO and PHD manage the multi-brand strategy and communications across both Spark and Skinny.
Vanessa Nicol, managing partner for Spark across the Clemenger Group, said she was thrilled to expand on their relationship with Spark.
“The win now allows us the ability to manage both brands – Spark and Skinny.”
“Skinny is a brand that is truly inside out, which has resulted in its award-winning service status,” she said (in a release from the agency).
“This was a pitch that didn’t feel like we were pitching; we worked collaboratively alongside the team throughout the process. The win now allows us the ability to manage both brands – Spark and Skinny – strategically, creatively and operationally, working with retail & digital agency Platform29 to achieve commercial success for both brands.”
Skinny brand manager Ally Young said: “We’re excited to move into a new phase with Colenso BBDO.
“This is an exceptional agency that has developed and executed incredible Spark work to date, so we look forward to replicating award-winning and customer-centric campaigns with the Skinny brand now as well.”
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