New Breast Cancer Foundation app puts power to self-check in Kiwi women’s hands (Updated)

EditorNews Make a Comment

AUCKLAND, Today: Colenso BBDO and the NZ Breast Cancer Foundation have launched a free multi-sensory app (called Pre Check) which uses intuitive haptic technology to guide women on how to look for breast cancer with their hands.

The Pre Check app is available on both IOS and Android devices.

The mobile interface uses the power of touch, sight, audio and 3D motion to help women gain a better understanding of the nine symptoms of breast cancer.

The educational tool allows users to feel around the 3D breast in search of anything that doesn’t feel normal — just as women would with their own breasts.

The app also includes an easy-to-follow visual self-check guide and the option to personalise monthly reminders, to ensure that checking becomes a routine.

“We’re helping women recognise what’s normal and abnormal when it comes to their own breasts.”

Colenso BBDO senior copywriter Ellen Fromm said Pre Check reinvents the way we learn about breast cancer.

“By knowing what breast cancer can look and feel like, we’re helping women recognise what’s normal and abnormal when it comes to their own breasts,” Fromm said,

Breast cancer is most treatable when it is found early, so it’s vital to know the signs and symptoms of breast cancer as early detection is the best chance of survival.

Breast Cancer Foundation NZ ceo Evangelia Henderson believes the app is a significant new wellbeing tool for women in New Zealand.

The app launched on October 1 with a hyper-targeted online and outdoor campaign. An educational editorial series is also being published across various Bauer magazines and online properties. In partnership with Starcom and oOh! Media, Kiwis are being encouraged to tap to donate on street furniture around the country.


Client: Breast Cancer Foundation NZ
Agency: Colenso BBDO
Media: Starcom
Production Partner: Assembly
Sound: Franklin Road

Share this Post