Colenso’s digital investment pays Webby dividend

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Colenso BBDO has collected two Webby Awards in New York – the only NZ agency to convert a finalist spot into Gold.

Colenso won with Burger King’s innovative Anti Pre-Roll campaign (in Best Use of Online Media), and a People’s Voice award (in the Best Use of Social Media) for Motel BK. Both awards were won in the Advertising & Media section.

“For the last 19 years the Webbys have led the way when it comes to honouring excellence in digital media,” said Colenso planning director Neville Doyle.

“As the New York Times put it, they are The Internet’s Highest Honour,” he said. “With over two million votes cast in this year’s People’s Voice section, we are utterly delighted that our Burger King campaign was seen by the rest of the internet as worthy of support.

“For us then to also have another campaign selected by the judging panel as the Best Use of Online Media is truly special. We are all absolutely stoked.”

Colenso ceo Nick Garrett said: “In recent years we’ve made a huge investment in our digital capabilities so we can create truly integrated work for our clients that really works.

“We’ve also entered the Webby Awards a number of times and only ever won one award, so to pick up twice in one year is fantastic news. But more importantly it shows we are heading in the right direction.”

  • See the full detail here (but be warned: The ultimate irony with this site, given its nature – is that it’s a nightmare to navigate!.

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