Colenso’s K9FM takes a bow-wow at One Show

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Colenso BBDO/Proximity was the best-performed NZ agency at The One Show Awards, held Friday night (NZ time) in New York City. DDB (Bronze and two Merits), Y&R (Merit), O&M (Merit)  and Special Group (Merit) also snatched a small share of the limelight.

Colenso won a Gold Pencil in Radio for Mars Pedigree K9FM; a Silver Pencil in Radio for Mars Pedigree Talkies and two Bronze Pencils in Print & Outdoor for Frucor Hidden Graphics and Fonterra Back to Nature.

The only other Kiwi agency to score a Pencil was DDB which won a Bronze in Print & Outdoor for SKY TV Bring Down The King.

The One Show received more than 20,000 entries from 1300 agencies in 65 countries.

Omnicom was names Holding Company of the Year, Omnicom’s BBDO was Network of the Year and Mars was Client of the Year.

Droga5 took home Agency of the Year, largely on the strength of its Gisele Bündchen – Will Beats Noise campaign for Under Armour,

Marcel/Paris rounded out the special awards by winning the Green Pencil – an award that recognizes the best environmentally conscious advertising of the year – for its Inglorious Fruits & Vegetables campaign for Intermarché.

Several special awards, including Agency of the Year, Network of the Year and Holding Company of the Year, were determined by The One Show ranking system. To view the complete rankings, visit

In addition to special awards, Best of Discipline was awarded for all 13 disciplines in this year’s One Show:

Branded Entertainment: Funny Or Die with Between Two Ferns with Zach Galifanakis: President Barack Obama for

Interactive and Best of Social Media: Droga5 for Gisele Bündchen – Will Beats Noise campaign for Under Armour

Cross-Platform: GGH Lowe with Nazis against Nazis – Germany’s most involuntary charity walk

Design: Dentsu/Tokyo with Get Back, Tohoku for East Japan Railway Company

Intellectual Property & Products: Baidu Online Network Technology/Beijing for Baidu Kuaisou

Direct: Ogilvy Brasil/Sao Paulo’s Tattoo Skin Cancer Check for Sol de Janeiro

Film: SS+K/New York with Awkward Family Viewing for HBO Go

Mobile: Wunderman/London with Flash Photo Posters for Childhood Eye Cancer Trust

Print & Outdoor: Leo Burnett/Sydney with Poachers for WWF

Radio: Ogilvy & Mather Argentina/Buenos Aires with Rising Voices for Colegio Las Lomas Oral

Responsive Environments: Local Projects/New York for Cooper Hewitt, Smithsonian Design Museum

UX/UI: Grey Germany/Dusseldorf with The Berlin Wall of Sound for SoundCloud

  • The complete list of One Show Pencil winners can be found here
  • Visit for more information on The One Show winners and The One Show Ranking System.

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