Colour therapy for Jockey’s ABs

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Jockey has engaged All Blacks and All Blacks Sevens stars to help launch its new winter All Colour campaign via Host Sydney and Parlour Creative. For the second year, the ABs will feature a nationwide campaign clad only in their new Jockeys.

“It’s great to have the boys back again this year,” said NZ marketing manger Will Radford. “They bring so much energy and enthusiasm on shoot day and are always up for a bit of a laugh. This time round we asked them to get a lot more adventurous on set, so the boys spent part of the day jumping in front of the camera which allowed us to get some really great action shots.”

The campaign supports the launch of the new Microfibre range of brightly coloured briefs. “We really wanted to highlight the vibrancy of our latest collection.

The new Microfibre range is now available from February at Farmers Rebel Sports and other independent retailers nationwide.

Jockey is the official off-field sponsor of the All Blacks and All Blacks Sevens.

The marketing for this campaign will include adshells, mall and digital advertising, POS, and PR activity.


Agency: Host
Senior Account Manager: Mahsa Merat
Agency Producer: Ryan Swerdlow
Parlour Creative
Art Director: Jo Swan
Copywriter: Tiara Lowndes
Photographer: Tomasz Machnik
Videographer: Steve Brown
Producer/Stylist: Leda Ross

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