Here comes the son

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The Rock has produced four videos – called ‘billboards’ in TV parlance – to bookend each episode of the new season of Sons of Anarchy, which started last night on TV3. Two videos top and tail for the Morning Rumble breakfast show, and two for Jono & Ben’s drive show.

The videos were shot on location at the old Auckland Railway Station platforms behind Vector Arena.

Credits: The concept and creative was managed using in-house talent from The Rock and TV3, led by Stacy Flahive, with Joshua Smith, who directed the shoot, and Dannii Gardiner. They were assisted by the team at Auckland Harley-Davidson in Mt Wellington, led by Greg Pratt.

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