Commercial radio turns up the volume

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AUCKLAND, Today: NZME has retained the No 1 position in the Auckland market,  according to the latest research out of GfK independent commercial radio survey.

NZME’s chief commercial officer, Matt Headland is thrilled with the result in what he described as a solid survey.

“Radio has experienced significant growth for a number of previous surveys and to have almost 80% of the New Zealand population listening to radio as a medium, bodes well for advertisers,” said NZME CCO Matt Headland.

NZME’s iHeartRadio continues to grow with another strong 19% increase to just under 820,000 registered users.

“Newstalk ZB maintains its dominant position as the most listened to station overall across New Zealand.”

NZME talk station Newstalk ZB maintains its dominant position as the most listened to station overall across New Zealand, retaining the No 1 slot for the Mike Hosking Breakfast Show nationally and in Auckland. Early Edition with Kate Hawkesby and Marcus Lush Nights are also #1 nationally in their time slots.

Leighton Smith’s Morning show is also top in Auckland. Radio Sport has also increased its audience from a year ago, despite a quiet sports period.

Highlights for NZME music stations include ZM, Coast and The Hits. ZM’s Fletch, Vaughan and Megan share the top Breakfast spot for the 18-34 age group with Mai FM, also increasing market share in 11 of their 12 markets surveyed.

Coast remains the number one music station for all people over 35 years.

MediaWorks’ take
MediaWorks ceo Michael Anderson said: “Radio remains an incredibly relevant platform for Kiwis everywhere. It is a medium with immense reach and is a great platform for local advertisers to build their brands in heartland New Zealand, with multiple touch points reaching audiences across all periods of the day.

“We continue to see the evolution of radio and with the introduction of podcasting it is maintaining high levels of relevance for all New Zealanders.”

  • View the full GfK summary here

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