Brands need building – the campaign

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AUCKLAND, Thursday: The Comms Council is putting the finishing touches to a campaign that aims to push home the value of long-term brand building.

“The aim is to promote the value of brand building to client C-suites in a way that is evidence-based,” according to a brief report in the council’s latest edition of its newsletter, Pigeon Post.

Developed by DDB, the campaign poses a question with a provocative headline and then provides an answer along with supporting data. 

The campaign will initially run on targeted digital, social media, press and outdoor. A range of executions will roll out over the next 12-18 months.

Watch this space!

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