AUCKLAND, Today: The Commercial Communications Council has announced the launch of the Aotearoa Effectiveness Database, to collect critical data relating to marketing and advertising effectiveness, over time providing critical insights to inform more effective work.
Comms Council ceo Simon Lendrum said: “The Aotearoa Effectiveness Database will provide consistent data to enable future comparisons with Australia’s Effectiveness Database.
“We are very grateful to the Ad Council Australia for providing access to their questionnaire structure.”
Data will be collected in parallel with Effie Aotearoa 2022 entries, building the first data set, which will grow in the years ahead.
“We are grateful to the Ad Council Australia for providing access to their questionnaire structure.”
Entrants to Effie will be asked to complete the Effectiveness Database Questionnaire separately. All data will be confidential.
James Hurman appointed
Lendrum: The Comms Council is grateful to James Hurman, who will be the approved consultant for the Effectiveness Database, providing insights and reports from the Database when sufficient data is accessible.
“We thank all Effie entrants in advance for taking the additional time to complete the Questionnaire and contributing to this essential asset for Aotearoa effectiveness.”
The 2022 Aotearoa Effie Awards in association with TVNZ are sponsored by commercial partner oOh!media, along with NZME, Nielsen, The Radio Bureau, Google, Cartology, Neuro-Insights, NZStory and Meta.
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