AUCKLAND, Thursday: The Comms Council has overhauled its schedule over the next quarter to reflect its actions in the face of Covid-19 in New Zealand.
CEO Paul Head said: “Over the past few days our world has changed dramatically and the impact of Covid-19 is an evolving situation that requires close monitoring and the exercise of practical precautions.
“Over and above the health impact, there’s no doubt that the economy will take a significant hit over the coming months. The very significant Government package announced this will undoubtedly help mitigate this damage.
“Importantly, we should also not lose sight of the fact that our industry can play a real part in making sure the damage is limited as much as possible during the downturn and that the economy is spun up to speed quickly when the virus has passed.
“We are a growth engine and we mustn’t forget that.
“In fact there is solid proof that brands that continue to advertise during tough times fare better than those that don’t. They also tend to recover from a downturn more quickly. At the Comms Council we’ll be working hard to tell this story as loudly as we can over the next few months.
“There is solid proof that brands that continue to advertise during tough times fare better than those that don’t.”
“This new environment will also impact the Comms Council and we’ve done a complete review of our programme over the next quarter and have made a number of immediate changes.
“We are in the midst of challenging and extraordinary times as we together face the global Covid-19 situation.
“Our thoughts are with all our members as you and your clients face a challenging few months. As your industry body we are committed to continuing to support you and champion the value our members add to NZ business and society, particularly in tough times.”
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