Arrivals & Departures: Comms Council taps Sam Osborne 

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The Comms Council has announced the appointment of Mindshare managing director Samantha Osborne to the position of Chair for the Media Committee. 

For the past five years, Osborne has sat on the Media Committee and contributed to a number of strategic projects in that time which have benefited the industry, says Comms Council ceo Paul Head.

“Samantha has lead the Mindshare New Zealand business since its launch in January 2015,” Head said. “She has been instrumental growing the agency from the ground up with a true entrepreneurial and start up mentality.

“Her drive and passion to develop a world class agency in the New Zealand market is evident in all that she does.”


“Osborne replaces PHD ceo Louise Bond who has been Chair since 2015.”


With 20 years in advertising and media, Samantha has worked extensively in both the New Zealand market and the UK where she worked in a worldwide team across many markets.

She will bring a range of perspectives to the position of Chair, having worked on both agency and media owner-side, starting at TVNZ. Since then she has worked at Universal McCann, PHD, Ogilvy and Mather and ZenithOptimedia Worldwide, based in London.

“We’re delighted to be able to announce Sam’s appointment as Chair,” said Head. “The media landscape is evolving rapidly and I’m looking forward to working with her as the Media Committee endeavours to navigate the changing world.”

Osborne replaces PHD ceo Louise Bond who has been Chair since 2015.

Paul Head thanked Bond for her significant contribution as Chair: “Louise has done an amazing job chairing the Media Committee over the past few years and her leadership and guidance of the group has made a genuine difference for our members”.


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