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AUCKLAND, Today: Freemans Bay creative indie Contagion has won a pitch for winemaker Villa Maria’s global social strategy, media and creative.

The incumbent was VMLY&R.

Villa Maria is New Zealand’s most awarded wine brand and the number one sauvignon blanc brand in the UK.  It is also the largest independent winery in the country.

“Contagion really got us from the moment we met them.”

VM marketing & comms head Sarah Szegota said: “Contagion really got us from the moment we met them.

“They researched the brand incredibly well, had a unique integrated approach, and were as passionate as we are for what we want to achieve.”

Contagion ceo/founder Dean Taylor said: “It’s such a privilege to work on a brand that was one person’s vision back in 1961 and has gone on to gain the status of being one of the best wine brands in the world.”

Contagion head of media Vanessa Williams said: “Whilst we will have a global media strategy, there are country-specific opportunities that we will work to take advantage of.”

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