Controversial NZ ads triumph at Adfest

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Colenso BBDO creative work swept all before it at Adfest Pattaya over the weekend, with the agency away with three of the top creative prizes – the Grande Innova Lotus for DB Export Brewtroleum plus the Innova Lotus for VW Reduce Speed Dial, and the Grande Lotus for Pedigree Found. No other NZ agencies featured among the winners.

Ironically, two of the three big winners – Brewtroleum and Reduce Speed Dial – copped a lot of flack after Axis in NZ last week from people claiming they were created solely to win awards. (Not so, says Colenso’s Paul Gunn: “The fuel was sold through Gull service stations – all 300,000 litres of it!”)

BBDO won Network of the Year (with work from BBDO shops in Shanghai, Bangkok, Manila, Hong Kong, Mumbair, Jakarta, Singapore, Wellington, Auckland Tokyo and Dubai all contributing to the winning work).

Dentsu Tokyo was named Agency of the Year; and The Butchery Sydney was Production Company of the Year.

It was a marvellous festival for Colenso, which converted eight out of nine shortlisted entries into metal:

Grande Innova Lotus: DB Export Brewtroleum
Innova Lotus: Volkswagen Reduce Speed Dial
Grande Lotus: Pedigree Found


DB Export Brewtroleum in Promo – Event / Field Marketing
Breast Cream A Cream that gives you wrinkles in Press – Public Service & Cause Appeals


Pedigree Found, Media – Best use of Mobile


Pedigree Dogs Don’t JudgeLottery in Radio – Household Products & Maintenance
Pedigree Dogs Don’t Judge – Whack Job, Radio – Household Products & Maintenance

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