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MDS AdSchool has answered a global callup on behalf of its female Lions-winning creatives by sending their images and CVs to a new website set up by two UK female creatives. is curating all this year’s female winners so they can celebrate together and start building up a Lionesses’ community and archive that will help attract more female talent into the industry by showing young women what a rewarding career this industry can offer.

AdSchool CD Kate Humphries says that in the year that Always#like a girl took out the PR Grand Prix, it’s more than timely to celebrate the collective successes of New Zealand’s Lionesses and to highlight the achievements of the AdSchool alumni.

“After looking through the winners from our own graduates, we can see quite a few Lionesses that should inspire,” she said.

Chief among these are …

  • Rachael Macklin & Hannah Habgood from Colenso who, along with Kristal Knight, won a Gold Lion in Print for the cream that gives you wrinkles
  • Beth O’Brien who along with Oriel Davis won Silver and Bronze Lions for K9FM (which also won NZ’s first black pencil at D&AD)
  • Ellie Jones from DDB Sydney who with Avani Maan won a Bronze Lion for Macitbetter.

“Ellie’s and Avani’s work saw them achieving the highest Big Mac sales in Australia’s history and selling a bottle of MacDonald’s special sauce for squillions on eBay,” Humphries said.

“While we’re at it, let’s also hear it for that always-a-lioness Christie Cooper from DDB, whose work with her partner James Conner scored a Bronze Lion for Paw Justice Don’t Trade Me campaign in the Media Lion category.”

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