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“OMD, DDB and their client Sky  approached us with a chilling proposition,” says Phantom Billstickers’ Stuart Palmer, who sent us the image.

“Could we bring to life season 7 of Game of Thrones, using the concept ‘Winter is here’?

“We love a creative challenge so we got busy. How about turning Phantom’s iconic poster frames into bespoke, icicle-laden promotional showcases? That would be cool.

“Using a specially formulated resin and some prop-making genius, we found a way to retrofit realistic-looking icicles to Phantom Billsticker frames on strategic sites.

“Add some striking imagery from the show and you have a high-impact poster that evokes drama before the first episode has even aired.”

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