Countdown delivers impact at street level

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AUCKLAND, Wednesday: Supermarket giant Countdown have secured the first of the Adshel Live Panorama’s across key Auckland and Wellington locations.

Adshel Live Panorama was created by combining Adshel’s static panorama format with the smart digital capability and technology of Adshel Live. The new format now allows advertisers to wrap an entire bus shelter containing a digital screen, using all six creative rotations on that screen exclusively.

Ogilvy GAD Kim Leybourne said: “This display makes for an unmissable and engaging brand landscape akin to a 6×3 billboard at street level.”

Countdown have utilised Adshel Live Panoramas on Auckland’s Ponsonby Road and Queen Street, and Wellington’s Oriental Parade, leveraging the dynamic high pedestrian traffic at these locations.

“The Live Panoramas areon Ponsonby Rd, Queen St, and Oriental Parade.”

“When Adshel launched Adshel Live Panoramas, it was an easy decision to take these up for Countdown and support Lockdown’s relaunch via impactful placements in key locations. We love the opportunity to continually work with the Adshel team as they evolve their offering.”

Adshel sales & marketing director Ben Gibb said: “The development of Adshel Live Panoramas are part of Adshel’s continued commitment to drive creativity and innovation within the out-of-home sector.

“With the rise of experiential marketing, advertisers have been looking for engaging ways to reach consumers. Adshel’s activation arm is the perfect platform to develop and execute innovative campaign solutions to ensure maximum impact and the ability to engage audiences with interactive brand experiences at street level.”

About the Live Panoramas
All sites feature state-of-the-art 75-inch, ultra-high definition screens capable of 4K content which adapt to the ambient light conditions, ensuring premium quality display. With the expansion of the Adshel Live network to 283 screens, the network now delivers unrivalled scale with over 4 million contacts (DTVs) per day.

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