Coup de Grace

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Former Acumen Republic ceo Karyn Arkell has unveiled her own Auckland-based PR agency, Grace. She has appointed six staff, including director Kirsten Blanchard (ex TALK Comms, Cisco, Acumen Republic, Hewlett Packard, and NZ Post).

Arkell left Acumen last year after 13 years. Before that she was at Hill & Knowlton and Telecom. In between, she ran Karyn Arkell & Associates.

“Grace is a boutique communications agency based around personal relationships,” she says. “Our philosophy is to work with people we admire and respect, where we think we can make a demonstrable impact on the business. We have a special interest in helping world-class New Zealand companies to realise their potential.

“Grace offers a group of expert practitioners across all the key areas of communications and public relations, with business and commercial acumen that has been honed over years of experience working with leading organisations across most market sectors, throughout New Zealand, Australia and beyond.

“Our team includes specialists in corporate communications, marketing communications, social, events and activation. We also have creative and traditional and digital design capabilities.”

So, why Grace? “Grace is an ideal we value,” she says. “There is a subtlety and art to Grace which is synonymous with expert communications. We believe Grace is equally relevant in a crisis or in the way a company or product talks about itself or invites others to talk about it.

“Amidst the clutter and information and sensory overload, it’s a way of doing things that we think is truly modern. Grace relies on intellect, instinct, discipline and experience. Above all, Grace is personal – which is how we do business.”

Grace’s foundation clients are Vero, Griffins, Moa, Trilogy, Dorchester Pacific and Snaphire.

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