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AUCKLAND, Tuesday: Clemenger BBDO Wellington MD Brett Hoskin and managing social marketing director Linda Major headline next week’s Marketing Association Brainy Breakfast, which takes a look at how Covid-19 changed relationships between brands and their customers.

The online event – labelled How marketing helped beat Covid-19: Communicating in a changing world – is scheduled for next week (10am-11.15am, Wednesday 1 July).

“2020 will be remembered for Covid-19. Our industry responded with clear, considerate campaigns that matched the mood of the nation.”

The MA e-flyer preview says: “How do you persuade five million people to radically change their behaviour and comply with unprecedented restrictions?

“And how then do you as a brand best communicate with them once they emerge back into a changed world?

“For our second online Brainy Breakfast, we are joined by Clemenger BBDO who will share insights into a campaign that no one who lived through it will forget.”

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