AUCKLAND, Today: Craigs Investment Partners, a leading NZ personal wealth advisory, collaborated with YoungShand for a brand refresh, introducing the Truly Personal Wealth platform across all touchpoints.
Tania Bui, Head of Marketing, emphasises the platform’s significance, aligning with Craigs’ personalised approach and client understanding.
Corey Chalmers, Executive Creative Director at YoungShand says, “It’s refreshing to simply celebrate the professional and personal connection between Craigs advisers and their clients.”
“It’s refreshing to simply celebrate the professional and personal connection between Craigs advisers and their clients.”
Ben Hopkinson, Client Services Director at YoungShand, notes the meticulous crafting of the year-long website project, striking a balance between Craigs’ trusted professionalism and personal touch.
The comprehensive brand refresh, fully embraced by Craigs, aligns with the firm’s identity. Launched on 21st January, the campaign spans TV, Video on Demand, Outdoor, and Social, showcasing the new brand and Truly Personal Wealth platform.
Craigs Investment Partners: Tania Bui, Sarah Achilles
Film Partner: Flying Fish
Director: Andrew Laurich
Producer: Penelope Sinclair
Sound Editor: Cole Goodley, Franklin Road
Photography: Troy Goodall, Match Artists
Media Agency: OMD
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