Craigs invests in R&R

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AUCKLAND, Today: Rainger & Rolfe has launched a new campaign for Craigs Investment Partners to communicate their new positioning: Everyone’s Investment Story Is Different.

Craigs head of marketing Kim Martin said: “We pride ourselves on developing bespoke investment portfolios. This insight drives the new campaign, with simple stories that get to the heart of what motivates investing in the first place.

“The campaign includes TV, OOH, digital and social, and Craigs’ own channels.”

Both the business and the brand are in good shape but we also felt the time was right to remind investors about our promise, which is based on expertise, experience and relationships.”

Rainger & Rolfe CD Chris Long said: “Creatively we wanted to establish a platform that really brought to life the ‘why’ for investors, including what investment success actually allows them to do.”

Elegantly lo-key
The multimedia campaign includes TV (elegantly low-key work), OOH, digital and social, and Craigs own channels.

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Client: Craigs Investment Partners
Head of Marketing: Kim Martin
Digital Marketing Manager: Nicolle Wilkinson
Agency: Rainger & Rolfe:
Personnel: Chris Long, Darryl Parsons, Simon McKechnie, Ant Rainger
Film Companies. Girl Dancing:  Bruton Stroube Studios.
Film Company: Family Tramping: VisionCo, Dave Kwant
Producer: Vicki O’Leary, Toybox.
Editor: Philippe Lods
Sound: David Liversidge, Big Tree Studios
Media: Starcom (Sophia Quilian, Brooke Henderson), Tilt Digital (John Schofield, John Mahony).

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