Crave wins Horleys (updated)

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Crave, an Auckland-based communication and brand activation agency, has added New Zealand supplement brand Horleys to its stable of retained clients.

Horley’s brand advertising business remains with Running With Scissors.

Crave is responsible for the end-to-end strategy and execution of Horleys communications. The focus of the upcoming year is on creating engaging content across Horleys social media accounts, outdoor communications to support this, a new brand ad, refreshing the brand’s influencer strategy and promoting a clear brand voice across Australasia.

“Horleys has been a trusted brand in New Zealand for more than 40 years and we’re excited for Crave to take the brand to the next level,” says Horleys marketing manager Nikkola Mathews.

“We like the expansive and dynamic way of thinking and our focus is to increase the breadth of people we engage with on social media across Australasia, which we are confident they will excel at.”

“We see a fantastic opportunity to extend this audience base into the masses with some dynamic new communications.”

Horleys and Crave make for a strong pair, says Crave managing director Daniel Hopkirk. “Horleys is an iconic New Zealand brand with a strong following of core users. We see a fantastic opportunity to extend this audience base into the masses with some dynamic new communications.

“Supplements and living a healthy lifestyle have become more prevalent in the past 10 years and as such we believe the ways in which people are supporting a healthy lifestyle have grown. We have focused on expanding the communications into the modern areas of fitness, such as yoga, CrossFit, surfing and various sports.

“We are excited to be working with Nikkola and her team to create some truly exciting communications.”

About Horleys
Horleys specialise in sports nutrition and dietary supplements and are committed to providing specialised, quality products that give customers a physical advantage, whatever their goals might be. Since Horleys’ foundation in New Zealand over 40 years ago, they have complemented a passion of sport, fitness and health with expert knowledge on performance nutrition, resulting in today’s range of highly effective performance supplements which proudly carry the Horleys name.

About Crave
Crave is a talented team of brand building specialists with vast international experience across multiple mediums and global brands. They thrive on the opportunity to build businesses and think creatively about solving business problems. Crave’s team of event managers, creatives, content creators and publicity practitioners, looks to raise the bar with every brief and every client.

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