DDB leads a group of creative companies – including Young & Shand, Zenith Media, the pr shop, and Reframed Media Dunedin – behind the launch last week of the third annual edition of the Speight’s We Will campaign.
This year’s campaign will see three beer-lovers winning a $15,000 personalised bar to go into their home, plus personalised glassware, a bar fridge and a Speights tap.
The Speight’s We Will – Unfinished Spaces campaign is supported with 30sec & 15sec tvcs, extensive digital activity, outdoor, social and point-of-sale activity.
Entry is online at www.speights.co.nz.
Ben Wheeler from Speight’s said: “Speight’s We Will is now in its third year. We’ve tackled sheds, we’ve tackled unfinished projects, so we are pumped to help tackle the unfinished spaces of Speight’s drinkers and give them an awesome place in their own home, to enjoy a Speight’s with their mates.”
CREDITS
Client: Speight’s
Marketing Director: Craig Baldie – Marketing Director
Category Director Beer: Ben Wheeler – Category Director Beer
Marketing Manager, Mainstream Beer: Jane Dempsey
Brand Manager: Geoff Kidd – Brand Manager
Assistant Brand Manager: Genevieve Brown
Brand Activation/Speight’s Centre Manager: Chris Snow
Creative Agency: DDB
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Creative Director: Ben Pegler
Creatives: Tom Cunliffe, Zac Lancaster
Executive Producer: Judy Thompson
TV Producer: Kate Moses
Lead Business Partner: Scott Wallace
Senior Business Director: Jenny Travers
Business Manager: Michael Doolan
Executive Planning Director: Lucinda Sherborne
Print Producer: Andy Robilliard
Retoucher: Gordon Moir
Public Relations: the pr shop
Account Director: Pippa Lekner
Senior Account Manager: Sam Allen
Account Manager: Lauren Frost
Digital Agency: Young &Shand
Creative Director: Tim Wood
Creatives: Jack Wadham, Skyler Bongers
Designer Director: Geoff Joe
Designer: Ryan Overeem
DOP: Alex McVinne
Motion Designer: Will Brown
Developers: Andrew McCullum, Jeremy Prowse
Production Company: Reframed Media
Digital Producer: Haden Postlewaight
TV Producer: Caroline Wells
Senior Strategist: Jesse Kelly
Senior Account Managers: Nicola Stallard, Henry Smith
Account Executive: Libby Houghton
Media: Zenith
Business Manager: Paul Ruscoe
Media Planner: Stephen Larsen
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