AUCKLAND, Monday: DDB CCO Damon Stapleton reckons he found an interesting pattern in the aftermath of a disaster like Covid. “After catastrophes, there seems to be a collective human need to invent, innovate and create,” he writes in his latest blog.
“There’s a need to expand, reach new frontiers and break boundaries,” he says.
“Will that happen globally or will countries that have successfully managed Coronavirus become islands of invention? I guess we will see.”
“Real GNP growth of 4.2% yearly from 1920 to 1929. Jazz. Silent movies. You find something similar after the Second World War. The 1950s saw the US economy grow by 37%. Rock and Roll. The golden age of Hollywood.”
Stapleton points out that the years following WW1 and the Swine Flu were a decade of massive growth economically and creatively.
“The1920s saw real GNP growth of almost 4.2% every year. Jazz. Silent movies. You find something similar after the Second World War. The 1950’s saw the economy grow in America by 37%.”
“Rock and Roll. The golden age of Hollywood.
“Whatever happens, if history teaches us anything it’s that bad things can keep us down for only so long. Those dark days push the spring down but eventually that pent up energy is unleashed.
“For every action there is a reaction.”
- There’s more; much more – all of it featuring Stapleton’s stylish prose and insights – here damonsbrain.com
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