AUCKLAND, Today: Ad sector veterans Natasja Barclay and Andy Robilliard have launched Jungle, a ‘creator collective’ of senior independent strategic, creative and production specialists focused solely on delivering short-term projects for NZ organisations.
This has been made possible by a conscious shift by talented senior professional to embrace the ‘gig-economy’ and recent Covid-19 agency movements.
Natasja Barclay said: “We’re not recruiters. The impact that Covid-19 has had on the advertising industry has been massive and is well documented. But what will the advertising and marketing industry look like moving forward?
“According to a recent report the coronavirus pandemic has accelerated the move to bring creative operations in-house, with creative in-housing sitting at 57% among multinational companies and a further 17% considering building this capability.
“We enjoyed the collaborative process and felt the team were a natural extension of our business.”
“But this isn’t the only way that companies can become leaner, faster and more effective.
“This has been made possible by a conscious shift by talented senior professional to embrace the ‘gig-economy’ and recent Covid-19 agency movements.
“Jungle will bring external talent into a business and build a mini internal creative agency for a set time and scope of work.
“Companies with little or no marketing resources can scale up or down, and with the flexibility to engage just the people they need for a particular project – be that a single person or an entire team.
“While Jungle is the first creator collective in New Zealand, the business model has been on the rise internationally for some time and has already been embraced by Martyn Reesby, of Reesby & Company.
“Jungle’s A-listers span creative directors, writers, designers and brand strategists to producers, data analysts and web designers.
“The project team Jungle assigned to redesign our two websites for Reesby & Co and Spinnaker Capital were experienced operators, which meant the project was run efficiently and cost effectively. We enjoyed the collaborative process and felt the team were a natural extension of our business.
“Jungle’s A-listers span creative directors, writers, designers and brand strategists to producers, data analysts and web designers. In curating teams specific to each brief and project, the company’s business model mirrors the interdependent ecosystem found in nature—inspiring the brand’s name.”
Andy Robilliard, who handles creative & production services, said: “You shouldn’t just look at each individual’s skills and attributes. It’s just as important to ensure they work well together.
“We connect specialists from different disciplines so they’re greater than the sum of their parts. It’s creative alchemy that means a better, faster way to bring projects to market.
“For the creative industry, this resourcing revolution could just be its saving grace – and the silver lining to the pandemic.”
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