Culture&Theory win software specialist

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AUCKLAND, Today: Off the back of a $5m Series A funding round, K Rd software business Mooven (which specialises in traffic management technology) has appointed integrated brand agency Culture&Theory to help drive growth as they aim to expand globally.

Culture&Theory will be taking on strategic, digital & creative duties, including communications, design, social media and digital marketing.

Mooven ceo Micah Gabriels said: “Mooven is accelerating the development of its construction tech platform to deliver world-changing infrastructure improvements without the city-stopping impact and disruption.

“The win follows the pivotal hire of CCO Regan Grafton, and ny will see a number of key people joining the team.”

“Culture&Theory have been with us from the beginning, and it only made sense to appoint them to lead our growth because of their truly integrated offering and deep understanding of our business and our brand.”

Culture&Theory MD Jonte Goldwater said: “Mooven are a part of the new class of Kiwi company that we all want to partner with – super smart, tech-driven and highly motivated.

“The win represents further momentum for Culture&Theory and will see a number of key people joining the team, following the pivotal hire of CCO Regan Grafton and the agency’s appointment in June as the lead agency for the Integria healthcare business in June.

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