Culture & Theory adds Westpac, signs planner

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Just two years after setting up shop, Auckland-based strategic brand agency Culture & Theory has signed a major new client in the form of Westpac, and welcomed on board a senior planner in preparation for further growth. 

“A spate of recent new projects from clients including Westpac, New Zealand Cricket, Methven, Qrious and Fletcher Building has seen the agency, previously known as Material, quickly outgrow two office spaces and bolster its leadership team,” says strategy director Jonte Goldwater, in a release.

The new arrival is Steve Clark, an experienced planner with over 30 years at agencies such as BBH, Mojo and Colenso and TBWA.

“We’ve had a run of new business success in the past 12 months, which feels like it’s not slowing down,” Goldwater said.

“Adding strength and depth to our team means we can keep up the growth momentum as well as maintaining quality.”

The Westpac project sees Culture & Theory work alongside DDB in a strategic role to help the bank continue its commitment towards becoming a more customer-centric organization.

“The Westpac project sees Culture & Theory work alongside DDB in a strategic role.”

Westpac brand & sponsorship director Graham Wright said Culture & Theory has helped the bank refocus the organisation so it can deliver meaning internally, and for its customers.

“The world of banking is undergoing enormous and exciting changes,” he said. “Customer expectations, competition beyond the traditional banking models and external regulatory forces create the need to be clearer than ever in our role for customers and the community.”

Culture & Theory’s other clients include wellness brand No Ugly, visualisation software developer Seequent and Jacob Douwe Egberts, who owns brands such as Bell Tea Co., JED’s Coffee and Hummingbird.

About Culture & Theory
Culture & Theory is a strategic brand agency that pairs commercial understanding with design-led creative solutions to deliver long-term growth. Our journey usually begins with strategic thinking around purpose driven strategy, portfolio architecture, journey planning and brand positioning. We then define design-led creative solutions that turn up in the form of experience design, brand identities, digital UI, naming and packaging.

We believe in setting up brands and businesses for the long term. This means we spend the time and energy up front to get it right so that down the track, everyone who is working on the brand is delivering a brand experience that is distinctive, compelling and consistent.

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