Cycling admen spread word one Friday at a time

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Today’s NZ Herald features a photo-story by Mathew Dearnaley about FCB Auckland creative colleagues Greg Wood (digital CD) and Nick McFarlane (senior designer) who have helped form the Good Riding Gang which aims to revolutionise Fridays by getting more cyclists out on the streets.

“Our plan is to change the world one Friday at a time by getting noticeable numbers of people out riding together for just one day a week,” says McFarlane. “And what better day than a Friday?”

Read the rest here

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