D&AD taps Saatchi Brazil

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What do Nirvana, Guinness, Honda and Spike Jonze have in common? They all have work that is starring in the 2016 D&AD Next Awards campaign.

Here, some of the most iconic photographic and film works ever made have been creatively re-imagined by F/Nazca Saatchi & Saatchi into a series of graphic posters.

Capturing the essence of what makes them unique using words and emotive illustrations, they are designed to inspire and excite the next generation of photographers and directors to enter their work into the awards.

F/Nazca Saatchi & Saatchi are themselves D&AD Award winners, most recently taking home a Yellow Pencil for graphic design in the 2015 awards.

“D&AD, along with the biggest names in direction and cinematography, are always a source of inspiration for us,” said F/Nazca Saatch & Saatchi CD Pedro Prado.

“I hope we’ve managed to create a campaign that touches the soul of future great names in the industry.”

D&AD ceo Tim Lindsay said: “One of the great things about D&AD is the chance it gives us to work directly with great agencies on our own campaigns.  It’s no surprise that we’ve gone back to Brazil once again to access that brilliance. The work that F/Nazca have created gets to the heart of what the Next Awards are all about; an inspiring celebration of talent and potential.”

The complete list of celebrated work is a varied one with famous adverts sitting alongside music videos and album covers.

Sony Balls
Honda Cog
Spike Jonze Weapon of Choice
Guinness Surfer
Benetton Hearts by Oliverio Toscani
Nirvana Nevermind
Honda Grrr
Nike Write the Future

This series of posters will be supported by a social campaign, animations and films, the latter of these will be released in 2016.

About the Next Awards
The Next series bridges the gap between the D&AD Professional Awards and New Blood programme by identifying the best new talent and promoting them back to industry. Shortlisted directors and photographers receive international exposure for their work, mentoring from a wide portfolio of acclaimed photographers, agents, production companies and advertising agencies, plus the chance to win funding and grants towards personal and commissioned projects.

This year’s Next Photographer Award will be held in partnership with Getty Images, a world leader in visual communications, for the second year in a row.

Andy Saunders, Senior Vice President, Creative Content at Getty Images talked about the decision: “When we partnered with D&AD last year to inaugurate the Next Photographer awards we were expecting submissions that were original, highly creative and demonstrated a fresh perspective. We were not disappointed. These awards mark a unique opportunity to showcase and nurture emerging photographers from across the globe.

“I’m very much looking forward to the judging process, and to bringing Getty Images’ unique creative insight and experience to a new generation of talent.”

The overall winner will then be chosen from the shortlists and announced at the D&AD Professional Awards Ceremony in May 2016, taking home a D&AD Pencil and earning a place in the 2016 D&AD Annual. All shortlisted entries also get a mention in the Annual.

The Next Awards entry fees start from £20 (NZ$46), submitted work doesn’t need to have been commercially released, but must have been completed after 1 January 2014.

About D&AD
Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. A D&AD Award is recognised globally as the ultimate creative accolade, entered and attended by the best creative decision makers from around the world. Set to reward, promote and enable creative brilliance in all areas of creative communication, a Yellow – or Black – Pencil remains the pinnacle in many careers. The introduction of the White Pencil- Creativity for Good category in 2012 was a resounding success. Since its launch it has grown from a single brief to an entire movement, producing a record four Pencil winners in 2015.

But it’s much more than just the Awards. Members join a vibrant global community, whilst Creatives and clients are inspired by a world-class training and development programme. Students are supported with projects, awards and exhibitions, which give them a vital leg-up as they enter the industry.

As a non-profit, all of D&AD’s surpluses go straight into programmes that develop the next generation of creative talent while campaigning for the creative industries to help solve the world’s toughest social and environmental issues.

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