D&AD has appointed three judges from NZ for its 2015 Awards: Clemenger BBDO Wellington CD Brigid Alkema will sit on the Integrated & Innovative Mediajury, Dan Wright, Digital Creative Director at Colenso BBDO is on the Digital Marketing jury, and Curious Film managing director Matt Noonan is to sit on the Branded Film Content & Entertainment jury.
Australia, however, will have 11 jurors:
- JURY FOREMAN: Jonathan Kneebone, Co-Creative Director at The Glue Society (Film Advertising Crafts)
- Ant Keogh, Executive Creative Director at Clemenger BBDO Melbourne (Integrated & Innovative Media)
- Rob Galluzzo, Executive Producer at Finch Company (Film Advertising Crafts)
- Steve Coll, Executive Creative Director at Droga5 Australia (Digital Marketing)
- Nicole Hetherington, Art Director at Havas WW Sydney (Crafts for Advertising)
- Ben Coulson, Chief Creative Officer at George Patterson (GPY&R) Young and Rubicam Melbourne (Film Advertising)
- Ben Welsh, Executive Creative Director at M&C Saatchi Sydney (Press Advertising)
- Justin Drape, Co-founder / Executive Creative Director at The Monkeys (Branded Film Content & Entertainment)
- Kevin Finn, Creative/Director at TheSumOf (Graphic Design)
- Lenna Boland, Senior Copywriter at Ogilvy & Mather (Writing for Advertising)
- Michaela Webb, Design Director at Round (Branding)
The jury presidents include:
- Eric Kallman, Executive Creative Director at Goodby, Silverstein & Partners (Integrated & Innovative Marketing)
- Rei Inamoto, Chief Creative Officer at AKQA New York (Mobile Marketing)
- Harriet Devoy, Creative Director at Apple Europe (Branding)
- PJ Pereira, Chief Creative Officer at Pereira & O’Dell (Digital Marketing)
- Piyush Pandey, Executive Chairman and Creative Director at Ogilvy & Mather Mumbai (Press Advertising)
A full list of judges can be found at www.dandad.org.
Category changes in 2015
Entries for the 53rd D&AD Professional Awards are already open with a 10% early-bird discount offer for submissions received before 20 November 2014. The eligibility period for the 2015 Awards has been extended to include work that ran from Jan 2014 through to 28 Feb 2015. In addition, a number of category and sub-category updates have been made in response to the evolving creative landscape.
A new category has been introduced for Branded Film Content & Entertainment. First appearing in 2011 as a sub-category, TV, film, online and documentaries will now be judged by a standalone jury, in addition to a new tactical sub-category.
Meanwhile, the White Pencil – Creativity for Good award has proved a resounding success at the D&AD Professional Awards. With the ambition to encourage more entries from big businesses, the category now distinguishes between work for NGOs and brands across both advertising & marketing communications and design. Service Innovation is further a new addition, introduced to recognise service products that seek to build brands and businesses by doing good.
To celebrate those pushing the boundaries of technology, innovation sub-categories have been added to Packaging Design, Product Design and Radio Advertising. Innovation in media is also recognised through the revamped Integrated & Innovative Media category.
TV & Cinema Advertising category is renamed to Film Advertising and features a new Tactical sub-category for film advertising. There is a new sub-category Casting for Film Advertising introduced within Film Advertising Crafts and lastly, following its successful re-addition at the 2014 Awards, there are two new sub-categories introduced within Music Videos: Direction and Production Design.
Tim Lindsay, Chief Executive at D&AD, commented, “The role of creativity and the value of design in our society has never been greater. Whether as vehicle for social change, enriching quality of life or finding the means to do well by doing good, we’ve seen some truly impressive innovation from across the advertising and design industries in recent years as boundaries are pushed and limits tested. After a remarkable 2014, we’re all looking forward to seeing what 2015 brings in the field of creative excellence.”
Judging starts 19 April 2015, and D&AD will announce results as they are confirmed at www.dandad.org. On the week starting 20 April 2015, D&AD will send an official confirmation of the results to the person registered as the main contact for the entries. Entrants with winning entries will be required to submit full credits as soon as the results have been announced.
The winners will be announced in London in April/May 2015 (actual dates ytba).
- Full information on categories, pricing and dates can be found at www.dandad.org/en/how-enter
Wish You Were Here?
Brazilian graphic design and animation studio Lobo will be creating a special promo film to support the call for entries for the 2015 Professional Awards. Set to premiere in November, ‘Wish You Were Here?’ is an off-kilter tribute to D&AD, reintreprating, reimagining and ‘mashing up’ highlights from over five decades of Pencil winners.
“We didn’t want to simply create a collage of pieces, or a ‘retrospective reel’,” explains Lobo Creative Executive Producer Loic Dubois. “Our goal was to offer a creative reinterpretation of the Awards’ heritage, scrambling the material into something completely new and at the same time reminiscent of the original ads. Therefore not a single reference can be found in its original form: our idea was to swap techniques, characters and narratives between the pieces, all the while keeping a coherent visual identity throughout.”
D&AD only awards work of the highest standard, meaning that the quantity of top Awards given fluctuates year on year. The scrutiny and rigour imposed by the internationally acclaimed judges is legendary, and ensures that only the very best work receives a covered D&AD Pencil.
Judges award work at five levels:
- Wood Pencil (formerly In Book): Our equivalent to a bronze award. The best in advertising and design from the year, worthy of a place in the D&AD Annual.
- Graphite Pencil (formerly Nomination): Our equivalent to a silver award. Standout work, beautifully executed with an original and inspiring idea at its core.
- Yellow Pencil: The iconic D&AD Yellow Pencil, awarded only to the most outstanding work that achieves true creative excellence.
- White Pencil: Awarded to Yellow Pencil-worthy work that demonstrates the power to affect real and positive change in the world through creative thinking.
- Black Pencil: The ultimate creative accolade, reserved for work that is ground- breaking in its field. Only a handful of Black Pencils are awarded each year, if any.
Most Awarded Pencils are also presented to the top advertising agencies, design studios, production companies and clients of the year. This award is calculated using a weighted system with points awarded for each Pencil won.
All awarded work appears in the D&AD Annual, released annually in September (2015) and is available to purchase exclusively through D&AD.
Work entered into the 2015 D&AD Awards must have been commercially released between 1 January 2014 and 28 February 2015 and been produced in genuine response to a client brief. It must not have been entered in previous years. Submissions should be made in their original language by 18 February 2015. The Awards cost from just £85 (NZ$175.71) to enter this year. All entries received by 20 November 2014 will save 10% on the cost of entry. Freelancers and sole traders that are members of D&AD are eligible to receive a 20% discount.
Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. A D&AD Award is recognised globally as the ultimate creative accolade, entered and attended by the best creative decision makers from around the world. Set to reward, promote and enable creative brilliance in all areas of creative communication, a Yellow – or Black – Pencil remains the pinnacle in many careers.
But it’s much more than just the Awards. Members join a vibrant global community, whilst Creatives and clients are inspired by a world-class training and development programme. Students are supported with projects, awards and exhibitions, which give them a vital leg-up as they enter the industry.
As a non-profit, all of D&AD’s surpluses go straight into programmes that develop the next generation of creative talent while campaigning for the creative industries to help solve the world’s toughest social and environmental issues.
Share this Post